Hakuhodo Malaysia | RAY GOH
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RAY GOH

RAY GOH | CREATIVE DIRECTOR

Ray
MY ROLE

As the Creative Director of a highly talented team of creative individuals, my role is to plan, strategize and provide creative directions to create an environment where the best ideas are identified and applied to help our clients meet their business objectives.

 

HOW I APPLY THE ‘SEI-KATSU-SHA’ INSIGHT TO MY DAILY TASKS.

Using Sei-Katsu-Sha, I’m able to form a more holistic insight about our client’s consumer targets by understanding the needs, desires and aspirations that shapes their lifestyles, helping us to craft a more personalized message to them.