Hakuhodo Malaysia | MAX TAN
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MAX TAN

MAX TAN | CREATIVE DIRECTOR

Max
HOW I APPLY THE ‘SEI-KATSU-SHA’ INSIGHT TO MY DAILY TASKS.

Creativity in Advertising and communication is not about the ‘walking dead’ data. It is about understanding the consumers and respecting their insights. By comprehending the Sei-katsu-sha insight, it will move the brand and influence the critical mass.