Hakuhodo Malaysia | LIEW CHUNG WANG
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LIEW CHUNG WANG

LIEW CHUNG WANG | DIGITAL ACCOUNT DIRECTOR

Wang
MY ROLE

Advertising is about communicating the right piece of information to the right audiences. Interactive Solutions Planning is about connecting communication through the right digital platform and reach out to the right audiences.

Digital is now more relevant to audiences as we can access digital information instantly in our everyday lives. Whatever we do via digital is an opportunity for the brand to communicate. What’s important is with which digital platform we can spark off a connection with maximum effectiveness.

 

HOW I APPLY THE ‘SEI-KATSU-SHA’ INSIGHT TO MY DAILY TASKS.

Every living person’s lifestyle, social roles, interests, ideas, aspiration and daily routine are a vital piece of information to ‘Sei-katsu-sha’ insights. These insights can become an important value to measure the relevancy of each touch point to create crucial connection between brand and target audiences.