Hakuhodo Malaysia | Daniel Lim
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Daniel Lim

DANIEL LIM | STRATEGIC PLANNING MANAGER

Daniel 1148 x 639
MY ROLE

As a strategic planner, it is vital to always be ‘a-step ahead’ in predicting trends and people behaviour. As the ‘bridge’ between account management and the creative department, it is imperative that we work as a holistic unit to provide the best integrated solutions for our clients.

 

HOW I APPLY THE ‘SEI-KATSU-SHA’ INSIGHT TO MY DAILY TASKS.

Ever since I was a child, I have always been curious about human beings. By having the luxury to travel the world, I wondered why some people eat with their hands, some with forks and knifes, or with just two sticks! Ever since, I have been probing, reading and even to the extent of bugging my friends with my endless questions. Human beings are born unique and different, yet share similar trends, principles and cultures. Amazing isn’t it? This is why I love my job!