Hakuhodo Malaysia | ANN LIEW
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ANN LIEW

ANN LIEW | STRATEGIC PLANNING MANAGER

Ann 1148 x 639
MY ROLE

With a passion for number crunching and analysing big data, I am amazed at the wealth of information I am able to uncover from data alone. The interpretation of this information is important to both account management and the creative units at Hakuhodo Malaysia; be it when consolidating creative briefs or conceptualising the ‘Big Idea’.

 

HOW I APPLY THE ‘SEI-KATSU-SHA’ INSIGHT TO MY DAILY TASKS.

Every day, I make it a point to ask myself why do people act or behave differently but still share common beliefs and interests. By understanding them as human beings, rather than just as consumers, many windows are opened; thus giving me the opportunity to analyse from multiple angles and tapping into their mind set.