29 Jun Car Drawing Survey
In the survey, each parent and child drew a picture of “ what comes to mind when you hear the word ‘ car’” and “ car you want to drive in the future” , in an attempt to grasp the future automobile trends from the differences of the cars drawn by the “ parent” and “ child” , and of “ what comes to mind when you hear the word ‘ car’ (at present)” and “ car you want to drive (in the future)” . *In Singapore, the survey targeted only children.
Children in Japan in earlier societies often drew a sedan when they heard the word “ car” . But most children today draw an MPV. ※MPV(Multi Purpose Vehicle)
In Thailand, Pick-ups are currently one of the most popular car types. How many of the targeted children there would draw a Pick-up as the car they want to drive in the future?
In Indonesia, MPVs are mainstream. How many of the targeted children there would draw an MPV as the car they want to drive in the future?
For the complete content,
please download our booklet.
English Version in PDF